We love a startup launch and Jordan Lee delivered when he announced at our Showcase that Collab Ag is open for business across regional Victoria!
Collab Ag helps growers, contractors and advisors to cut through the noise of digital farming and get practical results in the paddock. The focus is simple, make digital easy, connect the right tools to the right people, and grow smarter together. From rock-solid RTK boundaries and tidy AB lines to clean paddock naming and shared data standards, Collab Ag builds the digital farm foundations that make every other platform work better.
Behind Collab Ag is Jordan Lee. He started out on the tools as a diesel mechanic, studied at Longerenong College, and went on to lead precision ag programs with Nutrien and Haeusler’s. He has spent years working alongside growers, agronomists and machinery dealers to turn data into decisions and plans into smooth operations. Jordan brings a free thinker’s mindset and a practical approach, pairing big picture strategy with the hands-on detail that keeps machines moving and jobs done right.
Collab Ag offers digital farm setup, platform integration and training across John Deere Operations Center, PCT AgCloud, Agworld, Verge and more, plus advanced path planning and autonomy readiness. There is a strong emphasis on collaboration with existing advisors and business partners so that everyone is working from the same, accurate source of truth. For local groups and businesses, Collab Ag also delivers workshops and field demonstrations that make modern digital workflows click.
If you would like to learn more or line up a session for your farm or grower group, get in touch with Jordan Lee at jlee@collab.ag. Collab Ag is proud to be part of the Start Up Central Vic community and looks forward to working across Victoria in 2025.